Step 20: Amazon Advertising

The scoop on Amazon advertising.

To get additional readers, make a little money (or lose some) and possibly get a review, I recommend that you advertise your book on Amazon as soon as possible. This is paid advertising I'm discussing now. When it comes to the Internet, there are lots of opportunities to spend money advertising products: Facebook, YouTube and LinkedIn, to name a few promotional sites. However, I find that none of them perform as well as Amazon advertising since the advertising is occurring on Amazon where people are already looking for books.

To begin advertising a book on Amazon, click the Marketing menu tab on KDP and follow the instructions. I typically allocate $10 a day to my advertisements and run them until I manually stop them.